PD SERIES #2: Social Media

You must login to access tournament registration.

Event Information

Event Date:	November 23 - 21, 2011
Host Venue:	Unknown
Current Field:	0 players No registered players found.
Maximum Field:	30 players
Waiting List:	0 players Waiting list is empty.
Entry Fee:	$71.43

Event Eligibility

Gender:	Both
Age:	All

Event Deadlines

Payment Deadline:	November 14, 2011 @4:00PM Outstanding tournament fees are due
Withdrawal Deadline:	November 14, 2011 @4:00PM
Registration Deadline:	November 23, 2011 @4:00PM

COMMUNICATION & TECHNOLOGY: SOCIAL MEDIA

This workshop will focus on benefits, principles and how-to’s of social media for Golf Professionals and will touch on:

Overview of the current social media landscape
Pros and cons of using social media as part of your marketing
Current, real-life examples from the golfing industry
How to seamlessly build social media into your promotions
Specific channel tips and tricks (Facebook, YouTube, QR, etc)
Dealing with positive and negative comments or reviews
5 key engagement triggers for digital marketing success

By the end of this workshop, attendees will understand the value of social media and be able to make a clear, informed decision whether to use it as part of their marketing. Participants will also walk away with specific, actionable advice on integrating, measuring and managing different social media channels as a valuable part of their marketing efforts.

GUEST SPEAKER: Ernest Barbaric
Ernest Barbaric is a trusted authority on Social Media and Digital Marketing Strategy with over 12 years of experience in the field. He now helps organizations use digital marketing to connect with their ideal customers, increase market share and launch new products.

Ernest is an instructor at Mount Royal University where he developed the social media certification program and often teaches courses on blogging, Facebook, Twitter and Digital Marketing Strategy.

He continues to push the envelope by introducing concepts from anthropology, sociology and psychology in his work, and sharing these insights with audiences worldwide.