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PGA of Alberta Welcomes Chris Dornan as New Communications Advisor

In an effort to raise awareness of its members, events and programs throughout the province, the PGA of Alberta has named accomplished communications consultant, Chris Dornan, in a newly-created role of communications advisor.

Dornan has come a long way from his days of play-by-play commentary of the games and exploits of his siblings and friends on a quiet cul-de-sac in Saskatoon, Saskatchewan, to becoming one of Canada’s most prolific sports PR consultants.

The common thread? Storytelling. And creativity.

Dornan has provided media and public relations support over the last 25 years, specializing with many of Canada’s amateur and professional athletes and sport organizations. Having represented Canada at nine Olympic and five Paralympic Games, along with countless major international events, Dornan opened his own communications consulting company in 2008 — High-Performance Public Relations – where he provides communications support to Own the Podium along with a number of Canada’s summer and winter sport organizations. He has played a key role in building brand and media opportunities for many of Canada’s most successful athletes.

Having launched his career with Golf Canada (1997-2000), Dornan has since made a professional return to the sport as the media director for two of the PGA TOUR’s leading Champions Tour events: Shaw Charity Classic (Calgary) and Insperity Invitational (The Woodlands, TX) where he continues to work closely with the TOUR communications and business affairs teams, along with the players at each of his events. Dornan has also continued to support Golf Canada’s communications team over the years when called upon: providing advice and counsel while serving on communications committees; leading Olympic Team announcements; and he was the lead media advisor on-the-ground for Canada’s golf team at the Santiago 2023 Pan American Games in November.

“There is an obvious professional and business fit with bringing Chris on board to support our increasing operational responsibilities, while helping to tell the important stories of the people in our membership,” said Robert Rousselle, executive director, PGA of Alberta. “A strategic and creative thinker, Chris brings a wealth of media and communications experience and relationships in and outside of our community to the role, with extensive knowledge of the golf industry in Alberta, across Canada and internationally.”

A journalism graduate of Ryerson Polytechnic University in Toronto (now Toronto Metropolitan University), Dornan spent two years in a public relations agency with a client-base that included: Molson, Nike Canada; and Maple Leaf Sports and Entertainment before moving west to Calgary to take on the role of director of communications with the Calgary Olympic Development Association (now WinSport) for six years. He has also worked as a news reporter with CTV in Saskatoon, and as a freelance writer for numerous magazines and newspapers across the country.

Dornan has also done work for the Canadian Olympic Committee, Canadian Paralympic Committee, Alberta Government, WestJet, Kyle Shewfelt Gymnastics, Bobsleigh Canada Skeleton, Luge Canada, Triathlon Canada, Ski Jumping Canada, Nordiq Canada, Hockey Canada, Swimming Canada, Curling Canada, Speed Skating Canada, Taekwondo Canada, Karate Canada, Canada’s Sports Hall of Fame, Canadian Sport Institute Calgary, Edge Sport School, Canada Winter and Summer Games and Haywood Securities.

He and his wife Lisa are raising two “Texadians” – born in Texas and now enjoying life as dual citizens – who have fallen in love with the Calgary community while making friends and learning important life lessons as they pursue their own love of sport and play on the ice, at the ballpark, in the pool, and while working with PGA of Alberta golf professionals at their home course, Pinebrook Golf and Country Club.

For more information on his work, please visit www.chrisdornan.ca