As we prepare to wrap up 2025 and swing into a new season, we are excited to share major news about the evolution of our annual PGA of Alberta golf show.
In 2026, the SHOW enters a bold new era with a new name, a new experience, and new opportunities for the industry to connect with Albertans like never before.
Taking place at Calgary’s BMO Centre – Hall D, March 21-22, 2026, the revamped SHOW expands beyond golf to embrace our industry’s growing worlds of pickleball, fitness, travel, apparel, and lifestyle – all while remaining true to our mission of creating meaningful connections between PGA of Alberta members, facilities and manufacturers with golf enthusiasts throughout the province.
A New Era for the SHOW – What to Expect in 2026
With the removal of the Clearance Centre, we are shifting the SHOW’s focus to a truly forward-looking experience. Attendees will now have the opportunity to see, test, and get fitted for the newest 2026 products, including:
- new 2026 equipment and apparel from major brands: clubs, apparel, accessories, footwear, technology, training aids, lifestyle gear, and so much more;
- pickleball courts, games, lessons and tips from the pros;
- engagement with travel, tourism, fitness, and lifestyle exhibitors;
- family-friendly activities and interactive challenges;
- free lessons and clinics led by PGA of Canada professionals;
- interactive experiences throughout the venue.
Our goal is simple - to deliver the largest, most dynamic golf, pickleball, and lifestyle show in Western Canada.
We hope you’ll join us as Alberta’s golf industry swings into this next exciting chapter in our SHOW’s history.
We look forward to welcoming you in 2026.
As we expand the vision of the 2026 PGA of Alberta Golf, Pickleball & Lifestyle Show, we’re excited to offer exhibitors a broader, more dynamic platform to showcase their products, services, and experiences. Building on the momentum of our reimagined format, exhibitors will have new opportunities to engage consumers, drive sales, and highlight their brand in meaningful ways.
Below, you’ll find everything you need to know to register as an exhibitor and take advantage of these enhanced opportunities for 2026.
In 2026, exhibitors will now be able to:
- sell new merchandise directly from their booth;
- promote and sell programming, memberships, tee times and lesson packages;
- showcase and book events, weddings, and facility experiences;
- create food and beverage opportunities;
- feature new product and brand lines for 2026;
- engage with a larger and more diverse audience interested not only in golf, but in active living, sport, travel, technology, and lifestyle.
It is our hope this shift in our purpose for the annual PGA of Alberta consumer show enhances the value of participation for exhibitors and elevates the consumer experience in Alberta.
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